Oliver Bakery and Deli is taking “Social” in Social Media to a whole new level. The small bakery and deli in Oliver, B.C. (between Osoyoos and Okanagan Falls in British Columbia, Canada), will be co-hosting the first Social Media Circle group in their city in September.
The Social Media Circle was developed by Willis eTech Ltd. as a time saving approach for small business owners to take, when using Social Media to market their products or services. Willis eTech Ld. holds seminars throughout the Okanagan Valley helping small business owners understand, and prepare to use 3 of the most popular Social Media tools to help improve their exposure on the Internet. Twitter, Face Book, and You Tube.
Willis eTech Ltd. gives an in-depth look at how, and why, Twitter, Face Book, and You Tube are so effective. John offers the analogy that - “Twitter is the handshake in a large room filled with potential buyers, Face Book is the meeting place, and You Tube is the display tool of a successful sale or event. The seminars show business owners how to create their accounts, manage and update content, as well as how to manage security within their Social Media account profiles.
Why are these three tools so effective when used together? Willis eTech Ltd. states that “Twitter was the most popular word in the English language in 2009, so has great potential for meeting new partners, and clients. Face Book has a large following, and it is evolving to be a great tool for inviting people to sales, and events. You Tube is the second largest search engine in the world, so not much more needs to be said about that.”
By using these three Social Media Tools, and creatively describing your business, products, and services, the exposure a small business can receive would be like having a sales person knocking on doors 24 hours a day, 7 days a week. Wouldn’t we all like to have one of those?
This “Social Media Circle” strategy is designed to send traffic to the web site of the business owner, and help drive visitors to a “Call to Action”, which will increase revenue. The additional traffic that the business will see on their analytics report can truly be amazing.
Most of these Social Media tools are free to use, although some have a minimal fee for use. This is great news for most small business owners who have already invested heavily in a web site, and web site SEO (Search Engine Optimization). As a small business owner, one needs to keep up to date on the technology that is available to advertise, and promote a product or service. The “Social Media Circle” tool kit really creates a level “online” playing field, and allows the smaller businesses, with smaller budgets and opportunity to compete with the big businesses.
As the business owner gets more familiar with the Social Media landscape, and the tools that can be used to offer exposure, more Social Media tools can be added based on relevancy to a business, time to manage yet another Social Media marketing campaign, and the need to add another more Social Media tools to the “Social Media Tool Kit”.
“The Social Media landscape is evolving at a blistering pace”, says Willis eTech Ltd. Even those of us that are familiar with Internet technology are finding it hard to keep up with the new tools that are being brought online each day, and the functionality that they provide. Couple this with the fact that these Social Media marketing tools are adding increased functionality with each new version of the software.
Willis eTech Ltd. says, “It is very important to understand that the tools we use to get the word out, are relevant to our business. A bed and breakfast would not want to use a service that better suits a restaurant, this would be counter intuitive, bad for Google search, and followers, or friends might leave. If you are a business owner offering a particular product, or service, stay relevant with how you describe it to potential clients”.
We will use the Oliver Bakery and Deli as an example and walk attendees through setting up accounts, taking care of privacy issues, and using the Social Media Circle strategy. We are visual learners, and attendees will benefit from seeing the process in action. Another benefit will be having someone who is skilled in the use of these tools to answer any questions that they have.
Willis eTech Ltd. can be found on Twitter @willisetech; Oliver Bakery and Deli can also be found on Twitter @oliverbakery.
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